Why should I do more then one audit check?
Quite good question! And to be honest, the first check is the most important. That's why we decided to make the first check free for all! Every shop in the world should have the chance to provide a great store, regardless of financial means.
But time is changing. And with the time, the requirements and the environment is changing too. Every time you install a new app, change your theme, upload new images in your store and so on, you possibly change the performance of your store. So we highly recommend doing regularly checks. For you, your store and also for us! Since the first check is on us for every store world-wide, this is the only way for us to earn money.